NRF Paris 2025 Day 2 Recap: Ai, data and customer centric strategies

Day 2 of NRF Paris 2025: Retail’s Big Show Europe continued to build momentum with a packed agenda of keynotes, panels, and breakout sessions.

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The focus was clear: retailers are harnessing AI, data, and customer-centric strategies to reinvent every corner of their operations, from payments and supply chains to loyalty and in-store experiences.

Morning Highlights

The day opened with Snipes and PSG sharing how community-based sponsorships create powerful cultural connections between retail, sports, and local audiences.

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Next, leaders unpacked the future of the supply chain, showing how agility, adaptability, and AI can deliver world-class performance.
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Morning sessions then turned to customer engagement. Experts discussed the new reflexes of CRM marketers, how unified data transformed customer relationships at Oliviers & Co, and why search remains a critical gap between retailer capabilities and shopper expectations. Payment innovation also made headlines with Wero’s gradual rollout of new solutions.

Midday Insights

Loyalty and personalization dominated discussions as Glaces Moustaches shared its transformation journey, while other panels explored mass customization, financing solutions for growth, and the changing reality of product discovery. Veja highlighted how mobility and connectivity are reshaping the customer journey.
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Further sessions examined how smart B2C brands drive growth, the evolution of marketplaces into social and sustainable ecosystems, and Intermarché’s use of data to streamline both customer engagement and store operations. Generative AI and no-code tools were presented as game changers for reinventing supply chains. Payments innovation also stayed in focus with new systems reshaping operations and customer experience.

Afternoon Highlights

MediaMarktSaturn outlined its transition from a traditional retailer to a fully customer-centric omnichannel service platform, setting a powerful example of reinvention.

The conversation then shifted to Authentic Brands Group, which shared strategies for deploying global icons and driving brand growth.
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Afternoon sessions covered autonomous retail with Just Walk Out technology, localized loyalty through Monceau Fleurs, data-driven brand strengthening at Marjane Group, and new approaches to digital labeling.
Other panels explored checkout outsourcing, supply chain transformation with Conad Nord Ouest, luxury omnichannel growth, and demographic shifts that are redefining retail’s future.

Late-Afternoon Sessions

The day closed with sessions focused on creating seamless omnichannel engagement, improving product discovery with Nespresso and Coveo AI, and increasing profitability through predictive AI at Tamaris. Discussions also highlighted ERP as a driver of fashion success and the need for more sustainable retail layouts.
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Final talks explored hyper-personalization in e-commerce and accelerating the future of retail through AI, with Olaf Maecker of METRO presenting on automation and artificial intelligence.

Networking and Community

The evening wrapped with the After Retail Party, offering attendees a chance to connect informally and celebrate two full days of innovation.

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Key Takeaways from Day 2

• Community and culture matter: Retail is building bridges with sports, lifestyle, and local identity.
  
  
• AI is becoming operational: From supply chains to discounts and personalization, AI is moving from hype to execution.
  
  
• Customer loyalty is being redefined: Brands are reinventing loyalty programs and marketplaces to deepen engagement.
  
  
• Omnichannel transformation is accelerating: Leading retailers are rethinking stores, payments, and service platforms to meet customer expectations.
  
  

Day 2 solidified NRF Paris 2025 as the stage where European retail is reimagining its future. With one more day to go, the momentum is only building stronger.

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