Retail

NRF Paris 2025 Day 1 Recap: AI, Payments & Omnichannel Innovation

Discover the highlights from Day 1 of NRF Paris 2025 – Retail’s Big Show Europe. From AI-powered retail operations and evolving payment solutions to omnichannel strategies and sustainability, here’s how leaders are shaping the future of retail.

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Authored By

Karen Yeadon

Sales Director Europe

The first day of NRF 2025: Retail’s Big Show Europe brought energy and momentum to Paris Expo Porte de Versailles. With a mix of keynotes, panels, and showcases, the event highlighted how technology, strategy, and consumer behavior are reshaping the retail landscape.

All-Day Experiences

Attendees explored the Innovators Showcase and the Startup Hub, where breakthrough solutions and emerging retail technologies were on display.

Morning Highlights

The event officially opened with Matthew Shay, President & CEO of NRF, and Juan Manuel Morales, President of EuroCommerce, who positioned NRF Paris as the new hub for European retail innovation.
Guillaume Motte, Global CEO of Sephora, followed with a keynote that focused on creating meaningful customer experiences through beauty, personalization, and inclusivity.
M.A. Gonzalez Gisbert, Carrefour’s Global & France Chief Digital Officer, shared how predictive analytics and artificial intelligence are transforming store operations and enabling smarter decision-making.
The morning breakout sessions explored ecommerce expansion, responsible communication, AI-powered employee training, demand forecasting, and ChromeOS Flex innovations in the retail journey.

Midday Insights

Panels and talks shifted focus to payments, fraud prevention, AI-driven marketplace growth, digital transformation in ecommerce, and collaborative solutions in modern payments.
Further sessions examined omnichannel orchestration, the rise of TikTok in social commerce, agentic AI, and the evolving role of stores in a unified customer journey.

Afternoon Highlights

Hajir Hajji, CEO of Action, shared the story of Action’s rapid growth across Europe and the strategies behind its success.
Narek Verdian, CTO of On, partnered with Adyen to showcase how new payment innovations are reducing friction and improving customer experience.
Additional panels explored the future of stores, frontline retail teams, global tax and compliance, and payment optimization.
Retailers such as BUT, Kiabi, and Beko shared their digital strategies, while others highlighted AI-driven content governance, scalable personalization, and the redefinition of retail IT.
The late-afternoon sessions brought forward-looking discussions on AI in supply chains, GS1 digital standards, sustainability in retail, and a study on the prospects for marketing in 2034.
The day closed with a keynote exploring how department stores are being reinvented into lifestyle and living spaces.

Key Takeaways from Day 1

AI is everywhere: From store operations to supply chains, AI took center stage as the most transformative force in retail.
Payments are evolving: Frictionless, secure, and globally scalable payment solutions dominated many sessions.
Omnichannel continues to grow: Retailers are integrating physical and digital experiences while redefining the role of stores.
Future-facing thinking: Sustainability, marketing in 2034, and reinvention of retail formats showed that leaders are preparing for long-term transformation.

Day 1 set a powerful foundation for NRF Paris 2025, combining inspiration with practical strategies and positioning the event as Europe’s premier destination for retail innovation.

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