Retail

NRF Paris 2025 Day 3 Recap: Unified Commerce & AI

Day 3 of NRF Paris 2025 highlighted unified commerce, AI-driven personalization, omnichannel innovation, and the future of customer experience in retail.

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Authored By

Karen Yeadon

Sales Director Europe

The final day of NRF Paris 2025: Retail’s Big Show Europe delivered on its promise to push boundaries. With more than 480 exhibitors, 100+ sessions, and dedicated spaces like the Startup Hub and Innovators Showcase, Thursday was the perfect blend of future-forward ideas and actionable retail strategies.

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Morning Highlights

The day opened with KIKO Milano’s CEO, Simone Dominici, outlining how unified commerce can foster brand community by blending data, technology, and innovation into a single journey.

Next, HEMA looked back on 100 years of reinvention ahead of its 2026 centenary, sharing lessons on staying relevant through omnichannel innovation.

In parallel, Supermicro and AMD demonstrated how multi-modal AI is transforming drive-thru and in-store experiences, while Iceland’s Adam Smith revealed how in-store retail media is creating new revenue streams.

Other morning sessions explored:

Instacart reimagining grocery journeys across online and in-store touchpoints.
Mastercard & Lacoste showing how personalization drives customer loyalty.
DATASOLUTION and Cotélac sharing how Shopify-enabled omnichannel strategies empower fashion brands.

The Startup Hub Pitch Sessions gave 60+ rising companies the stage, proving the next wave of retail innovation is global, agile, and bold.

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Midday Insights

The Ankorstore session showcased how building ecosystems accelerates retail growth, while REMA 1000 and Market Pay presented a no-fluff look at transforming payments and customer experience.

Other highlights included:

Trax forecasting trends for 2026 and how CPG brands can turn them into growth opportunities.
Morrisons and Blue Yonder demonstrating AI-driven forecasting in action.
Google Wallet & Brevo redefining wallets as the new CRM.
Breakout sessions exploring hyper-personalization and the growing role of AI in reshaping customer engagement.

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Afternoon Highlights

The afternoon kept the momentum high:

Morrisons CEO Rami Baitiéh outlined the retailer’s ongoing transformation journey.
FEVAD broke down the latest regulations affecting French e-commerce and practical steps for compliance.
Oniverse (Calzedonia Group) shared its evolution from hosiery to a global multi-brand powerhouse.
Sam’s Club EVP Diana Marshall emphasized experience at the center of retail, warning against overly transactional approaches in the digital age.

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Expo & Immersive Experiences

The Expo floor remained a hotspot of activity, with guided tours helping visitors explore innovations from the 480+ exhibitors. The Startup Hub and Innovators Showcase gave attendees direct access to retail’s boldest thinkers and emerging solutions.

Key Takeaways from Day 3

Unified commerce is the future: Retailers are blending digital and physical into seamless ecosystems.
AI is operational everywhere: From forecasting to personalization and payments, the applications are accelerating.
Experience matters: Whether in grocery, fashion, or general retail, customer journeys are being redesigned around engagement, not transactions.
Regulation and compliance: As retail becomes more digital, understanding the rules of e-commerce is as important as innovation itself.

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Closing Note

Day 3 wrapped up an extraordinary inaugural edition of NRF Paris 2025, solidifying its position as Europe’s new hub for retail reinvention. Over three days, the conversations, showcases, and networking underscored one truth: the future of retail is bold, data-driven, and customer-obsessed.

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