We just wrapped up an exciting few days at Shoptalk Europe 2025. Held in Barcelona, this year’s event brought together retailers, tech providers, and CPG brands from across Europe to share ideas, challenges, and innovations.

Omnishelf was proud to be there, talking to store operators, tech leaders, and brand managers about one thing that’s often overlooked but always critical: the shelf.

Here’s what stood out to us.

Real-time data is now essential

Retailers want to move faster. The days of waiting weeks for reports are gone. At Shoptalk, it was clear that real-time insights are now a top priority.

This is where Omnishelf fits in. We help teams scan shelves and get instant results. It’s all done on the device, with no delay. That kind of speed is what retailers are asking for.

Store teams need tools that fit their workflow

Many store teams are overwhelmed by dashboards and disconnected apps. The message was clear: tools must work with how stores already operate.

With Omnishelf, store teams use the Zebra mobile devices they already have. A simple scan turns into actions they can take on the spot. No new hardware. No extra screens.

AI should simplify, not complicate

AI was mentioned in almost every session at Shoptalk. But people are starting to ask better questions: Does it actually help? Does it make the job easier?

We believe the answer should always be yes. That’s why Omnishelf uses AI to make shelf checks faster and clearer, not more complicated. We focus on real outcomes like time saved and sales protected.

Execution at the shelf still needs work

Retailers and CPGs are both under pressure to do more with less. One thing everyone agreed on: poor execution at shelf level costs money.

Our conversations confirmed that shelf visibility is still a blind spot. Omnishelf gives teams a repeatable process to track planogram compliance, detect out-of-stocks, and fix issues fast.

A quick thank you

We want to thank the Shoptalk Europe team for creating a space where real conversations happen. It’s not just about future trends. It’s about what retailers can do today to improve the customer experience and bottom line.

We’re proud to be building part of that solution.

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