NCBiR Research & Development

Building the future of retail execution with national R&D support

OmniShelf is co-financed by the National Centre for Research and Development under the Szybka Ścieżka programme — supporting the development of AI-powered shelf intelligence that helps retailers see, act, and compete in real time.

NCBiR — Szybka Ścieżka

Backed by national R&D funding

OmniShelf is co-financed by the National Centre for Research and Development. Here's what that project set out to build — and why it matters.

Project goal

The aim of the project is to develop the OmniShelf system — the world's first interactive augmented reality (AR) channel for fast-moving consumer goods (FMCG), allowing:

  • To open retail shops to digital experiences

  • To provide customers with a contactless interaction with products to support purchase decisions

  • To create a digital mechanism for the collection of a "digital shelf charge"

Planned effects

OmniShelf will enable enhanced product information to be delivered to the consumer along with immersive AR experiences from the average smartphone, as well as functional shopping recommendations through filters (e.g. bio, paraben-free). For retail companies, this increases shop appeal and consumer volume and opens up a new source of revenue, while to brands it provides data and enhances product competitiveness with immersive experiences.

Financing programme

Intelligent Development Operational Programme 2014–2020, Measure 1.1 "R&D projects of enterprises", Sub-measure 1.1.1 "Industrial research and development works carried out by enterprises"

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Project financials

Funded to build what retail needs next

With over 6.5 million PLN in total project value and nearly 5 million PLN in national funding, OmniShelf received significant R&D backing to turn a bold idea into production-ready technology.

Total project value

6,503,158.92 PLN

National funds contribution

4,932,252.82 PLN

Project duration

02.12.2020 – 31.03.2023